We build the
tool you
can’t buy.

AI workflows and internal tools for firms of 10 to 200.

We work with the tools you already pay for.

  • OutlookEmail
  • ExcelSpreadsheets
  • TeamsMeetings
  • Google SheetsSpreadsheets
  • WhatsAppDriver messaging
  • SageAccounts
  • XeroAccounts
  • QuickBooksAccounts
  • HubSpotCRM
  • MandataTransport management
  • CargoWiseFreight forwarding
  • SamsaraTelematics
  • GeotabTelematics
  • WebfleetTelematics
  • DPDParcel carrier
  • Royal MailParcel carrier
  • DHLCarrier
  • PalletwaysPallet network

Examples of what we can build.

Live tracking for customers

One run, Tyne Dock to Southampton Docks. The truck reports its position, the ETA moves with it, and when it is held on the M1 the customer gets a notice before they think to ring.

Simulated run, real roads. Yours would take the feed from your telematics.

Run 4471 Tyne Dock to Southampton Docks

  1. Tyne Dock06:10
  2. Scotch Corner07:01
  3. Wetherby07:51
  4. Leicester Forest East09:58
  5. Oxford11:13
  6. Winchester12:30
  7. Southampton DocksETA 12:48

Routing and quoting

drift is a live routing and quoting map. Six thousand US freight facilities, each one clickable. Pick a vehicle, click two pins, and the route comes back priced in seconds: miles, minutes, cost.

It rebuilds, on public data, an app we made for a freight company years ago. Their version still runs their day. No subscription, no vendor. Theirs.

Open the live example
Two pins picked: 13.8 miles, 27 minutes, $34.56.

Everything the big stacks do. Only the parts you would use.

Enterprise software has all of this, along with a per-seat price, a long rollout and modules nobody opens. We build the three or four capabilities your operation would actually use into one tool, and you own it.

  • Instead of a rating engine

    Instant quoting

    Your rate card, surcharges and margin rules applied automatically. A priced reply in minutes, from a form or straight from the email.

  • Instead of a visibility platform

    Live tracking for customers

    Telematics in, ETA and delay notices out. Customers stop ringing the office to ask where the truck is.

  • Instead of a document AI module

    Paperwork that reads itself

    PODs, invoices and customs documents captured, read and matched to the job. Exceptions flagged, the rest filed.

  • Instead of a portal add-on

    A customer portal

    Book, track, download PODs and invoices. Self-serve, on your domain, in your colours.

  • Instead of a BI suite

    A morning dashboard

    Margin per lane, late jobs, unbilled work and empty miles on one screen, before the first call of the day.

  • Instead of AR automation

    Invoicing that reconciles itself

    POD in, invoice out, posted to Sage or Xero and chased when it goes overdue.

Fixed quote.
No hourly billing.

  1. Diagnostic

    One day on site with the people who do the work.

    £500, credited against the build.

  2. Build

    A working product against a written spec.

    Price agreed before we start.

  3. Handoff

    Code, documentation and training. You own it.

    30-day warranty.

We speak on AI.

If it does not fit how you already work, it will not get used. That is the whole problem.

  • Gartner, ExCeL London3,000 in the room. Top-rated session.Oct 2025
  • CIPD ACE, ManchesterNearly 6,000 through the doors.2026
  • Gartner, London“Who Manages the Machines?”Oct 2026
Missing
The middle.
Last seen
Between the consultancy you can’t afford and the software you can’t run.
If found
Book a diagnostic. One day on site, then a fixed quote.

If found.

Book a 30-minute intro

Free, no prep.
Then one paid day on site: £500, credited against the build.

steven@themissingmiddle.co
themissingmiddle.co